§ Legal
Privacy policy
Last updated: 28 March 2025
Who we are
Longworth is a trading name of Longworths Holdings UK Limited, registered in England and Wales (Company No. 16248412). Registered office: 45 Fitzroy Street, Fitzrovia, 4th Floor, Silverstream House, London, W1T 6EB.
For data-protection purposes, Longworths Holdings UK Limited is the data controller. Reach us at hello@longworth.ai.
What we collect
- —Contact — name, email, phone, company (submitted via forms).
- —Account — email and password hash (if you create a portal account).
- —Usage — anonymised pages-visited and referral data via privacy-respecting analytics.
- —Messages — anything you send through contact or quote forms.
- —Payment — handled by Stripe; card details are never stored by us.
How we use it
- —Respond to enquiries and provide quotes.
- —Deliver and manage our services.
- —Process payments via Stripe.
- —Send service-related communications.
- —Improve the site and services through anonymised analytics.
Legal basis
- —Contract — necessary to fulfil our services.
- —Legitimate interest — analytics and service improvement.
- —Consent — any marketing communications you explicitly opt into.
Third parties
We use the following services that may process your data:
- —Stripe — payment processing.
- —Plausible / Fathom — privacy-first analytics.
- —Resend — transactional email.
- —Cal.com — appointment scheduling.
- —Google / Microsoft — OAuth sign-in if you use it.
Retention
Personal data is retained only for as long as necessary to fulfil the purposes it was collected for, or as required by law. Account data is retained while the account is active. You can request deletion at any time.
Your rights
Under UK GDPR, you may:
- —Access your personal data.
- —Rectify inaccurate data.
- —Request erasure.
- —Restrict or object to processing.
- —Request portability.
- —Withdraw consent at any time.
To exercise any of these, email hello@longworth.ai.
Cookies
We use only essential cookies required for site functionality plus privacy-respecting analytics. No advertising or cross-site tracking cookies.
Changes
We may update this policy from time to time. Changes are posted on this page with an updated date.